The project was born from a random encounter between Phil and John, two guys who have led successful carriers and were looking for a little extra satisfaction that couldn’t come from their work. A satisfaction that would only come from the creation of a positive social impact.

Officially they started Climbing Fish in January 2012. They spent months creating mockups and strategies and launched a beta version in July 2012. At that time, we were still not part of the picture and didn’t even know Climbing Fish existed. The beta version allowed them to test the market on a smaller scale, with a few hundreds people, in Bath.

In February 2013, they were ready to work on version 2 of the website and we got the opportunity to pitch to them.

When I first read the spec document, I was intrigued. I read it again. And again. And then I got it. Not that the system is technically complicated. But what was this social network that didn’t want to be a social network? What’s this untapped genius that anybody is supposed to have?

Climbing Fish is a web application that connects ‘Social Actualizers’ and triggers world-changing one-to-one conversations. It’s all about connecting people in real life as opposed to belonging to online communities.

Version 2 was officially launched yesterday in the New York area. 

We built it from scratch within 8 weeks. Zac was the main developer, Nic acted as technical director and I did the project management. The design was provided by Sarah Doody, a UX expert based in New York.

These 8 weeks were intense and good fun. We’re proud of this project and happy that John and Phil chose and trusted us. We wish them the best of luck.

You can read more about the technical aspects of the project and John’s feedback in our Portfolio.